AI marketing and content
A repeatable way to produce content for your brand.
- Area
- Growth and care
- Starting point
- Quote for your project after the first conversation
How AI marketing and content fit your brand
A new product, a season, a promotion in the shop: every time, you need images, texts and posts for the website, newsletter and social media, and every time someone starts on it on a Friday evening. AI tools deliver drafts quickly, but without a link to your brand they feel interchangeable. We set up a workflow in which drafts suit your business and you only select and approve.
Images and visual content
We create product images, image variants and video ideas based on your real products and your visual identity. You supply product photos, logo and colours; what a product shows stays true, and AI does not change any of its features.
Texts that fit your brand
Campaign ideas, posts, newsletters and product texts are written in your tone, using your terms and without promises you do not want to keep. You give us examples of how you talk to customers.
Workflows and approvals
The workflow from idea to draft to approval is set up so that you can reuse it for the next campaign. Only what you have checked is approved and published.
Example scenario (fictional)
AI marketing and content in practice
A confectioner is launching a new range of pralines before Easter and needs images for the shop, a newsletter and posts for social media. The product photos are turned into image variants for the different formats, along with draft texts in the house style, with the ingredients and prices from the current price list. The owner makes a selection, corrects one phrase and approves.
How you can tell it fits
- A good fit if posts and newsletters are left undone because there is no time for them.
- A good fit if you have tried AI tools and the results did not sound like you.
- A good fit if you regularly need to communicate products, promotions or seasons.
What is included and what is not
We deliver drafts and a workflow; you decide what is published. Product features are not changed by AI; image rights to the photos supplied and licences for AI tools are yours and are listed separately.
Starting point
We prepare a separate quote for this.
A single existing workflow can also be a sensible starting point. You describe it, and we tell you what we can solve properly to begin with.
Quote for your project
after the first conversation
The first conversation costs nothing. Before we start, the quote sets out:
- the scope
- your input
- the sign-off
- the price
Licences, hosting and additional services are listed separately.
Two questions before you start
Can people tell that the content was made with AI?
With texts, it depends on how well the workflow is tuned to your language, which is why we work with your examples. With images, we tell you what was generated or changed, and you decide where to label it.
Do you also do the posting and look after the channels?
No, publishing and replying to comments stay with you or a person you choose. We set up the workflow so that this takes little time.
The first conversation costs nothing.
Abbas and Shervin take the time to understand how your workflow runs today.
Write directly to abbas@fehablabs.ch or shervin@fehablabs.ch, or use the form.